Activision has aired their commercial for Guitar Hero: World Tour. Their approach was "interesting" because they used athletes to be the stars of the advertisement. Yes, believe it or not, somebody actually got Michael Phelps, Kobe Bryant, Alex Rodriguez and Tony Hawk, to do a Guitar Hero commercial Risky Business style.
3 comments:
that sure is interesting. I guess GH knows who their audience is!
I must say, Michael Phelps was boss at the olympics, but when I first saw this commercial, it kinda freaked me out, you know? Nice post!
It is a pretty freaky/interesting commercial. Thanks guys
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